GECU OPENS FIRST BRANCH IN NEW MEXICO

GECU has officially arrived in New Mexico! On Saturday, March 22, GECU leadership gathered to celebrate the grand opening of GECU’s first branch in Las Cruces. The new GECU Neighborhood Branch^®, located at 3275 Rinconada Blvd., represents a major step forward in serving members throughout Southern New Mexico.

The branch’s hours of operation are Monday through Friday from 9:30 a.m. to 5 p.m.

The ribbon-cutting ceremony marked an exciting new chapter for our credit union, which has been helping communities thrive for more than 90 years.
“After serving Las Cruces and southern New Mexico for several years, we are thrilled to open the doors of our first branch in New Mexico, and, in doing so, fully expand our service and connection to this wonderful community,” said GECU President and CEO Crystal Long. “Our new branch has the best in financial resources, technology, and team members to support the financial well-being of each person in the ways they need it most.”


A COMMUNITY CELEBRATION
The grand opening event brought together GECU’s Board of Directors, GECU leadership and local officials to celebrate the occasion. Attendees had the opportunity to tour the new branch and learn about the cutting-edge financial services available.

Designed with members’ convenience in mind, the branch features innovative banking technology, three drive-up lanes with personal teller services, and 24/7 ATMs. The branch provides a seamless banking experience while maintaining the personalized service we’re known for.

Las Cruces Branch Sales and Service Supervisor Amanda Otero expressed her excitement about the new location.
“I’m honored to be part of GECU’s first branch in Las Cruces so we can better serve our members in this community and throughout Southern New Mexico,” Otero said. “We can’t wait to help our members achieve their financial goals and dreams at our new branch and through our online banking services.”

COMMITTED TO SOUTHERN NEW MEXICO
While this is GECU’s first full-service branch in New Mexico, we’ve been dedicated to serving the community for some time. In 2023, we opened a mortgage office in Las Cruces to help residents achieve homeownership. We’re also proud to be actively involved in community initiatives, including free tax-preparation services for qualifying households, back-to-school drives at Highland and Loma Heights Elementary Schools, and donations to Casa de Peregrinos.

Our support for the region extends to New Mexico State University as well. As an official partner of NMSU Athletics, we continue to invest in the future of the community by supporting students and sports programs that bring people together. We’re also proud that through the GECU Foundation, we are a supporter of the NMSU Professional Development Seminar.

A FUTURE OF FINANCIAL EMPOWERMENT
The opening of the Las Cruces branch is more than just a milestone for GECU — it’s a commitment to helping individuals and families across Southern New Mexico build stronger financial futures. With a focus on personalized service, cutting-edge technology, and a passion for community involvement, we’re ready to make a lasting impact.

Whether you visit the new branch, take advantage of drive-up services, or access our robust online banking options, you can count on our dedication to helping you achieve financial well-being.

Thank you for the warm welcome, Las Cruces. Here’s to a bright future ahead!